Bold & thoughtful branding for the spaces and services that make life feel fulfilling.

You’ve built a business that makes our city feel like home. Now, it’s time for a visual identity that reflects your expertise and propels your growth. I help independent founders move past DIY-fatigue and into total brand confidence with strategy-led design that turns passersby into regulars.

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BRAND DESIGN | STRATEGY | WEB DESIGN | TORONTO, CANADA

Have you outgrown your original look?

I get it — your business is your baby. You’ve poured everything into it, but lately, your visuals feel like they’re lagging behind your expertise. This is actually good news, because your business is about to level up 😏

You’ve come to the right place if…

You look like the “budget” option
You’re ready to raise the bar and take your business to the next level, but your current DIY visuals don't reflect your value. You feel like an imposter next to your competitors.

Your brand is having an identity crisis
You’ve patched together different fonts, colours, and styles over the years, and now nothing matches. You’re second-guessing and your brand feels confusing and unclear.

You’re "the best kept secret"
In your humble opinion, your service is the best in the city, but your online presence looks like an afterthought. You're tired of feeling overlooked and invisible.

You’re cringing at your own business
You feel reluctant sending people to your website or handing out business cards because they don’t represent the premium experience you actually provide.

If this sounds like you, let me explain…

Strategy is the difference between a "pretty logo" and a profitable brand.

Design should be as functional as it is beautiful. At this stage, you aren’t just looking for a pretty picture — you’re looking for a strategic asset. Great design isn't just an expense — it’s an investment in your bottom line. When your brand feels cohesive and premium, you don't just look better; your business performs better.

The ROI of a strategy-led brand:

Command higher prices
Customers pay a premium for experiences that feel intentional.

Build instant trust
Professionalism removes the "friction" that stops people from buying.

Reclaim your time
Stop second-guessing your visuals and get back to your bread and butter — running the business you love.

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I’m Steph — your creative partner.

Designing for Toronto, Niagara, and beyond.

I’m the founder of Steph Parker Designs, a Toronto-based boutique studio building brands for the independent businesses that make life more fulfilling. I’m talking about the places where people gather — from the family-owned brewery and the neighbourhood bookstore, to the wellness clinics that keep us feeling our best.

With thoughtful strategy and a handcrafted design approach, I help position your brand to feel authentic to you, magnetic to your audience, and timeless as your business grows.

My background working in-house for hospitality giants like Hilton Hotels and The Keg taught me the big-brand strategy and visual impact that create unforgettable customer experiences. But over time, I realized my values lie in supporting the local businesses that form the backbone of our community. I believe that when we invest in our neighbourhood spots, we aren't just growing an economy — we’re building a more vibrant, connected place for all of us to live.

More about Steph
Get in Touch

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Authentic branding

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Strategic guidance

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Creative clarity

— from idea to launch (and beyond)

• Authentic branding • Strategic guidance • Creative clarity — from idea to launch (and beyond)

Recent Projects

Here’s how I can help you

  • Great brands aren't built on guesswork. I help you uncover the values and goals that make your story unique through a guided brand discovery process. We’ll get crystal clear on who you are, who you serve, and why you’re the best at what you do.

    From there, I conduct a competitive analysis to map out your market. By understanding your competitors, we can move forward with a strategy that fills the gaps they are leaving behind.

    The result: A clear foundation and total confidence for every marketing decision moving forward.

  • Your visuals should do more than look pretty — they should connect with your audience and set you apart in your industry.

    Through custom logo design, cohesive colour palettes, typography, and thoughtful illustrations, I’ll craft a strategic visual identity that feels like home to you and the people you want to reach.

    Every piece is designed to help your business grow with consistency and confidence.

  • You need a website that looks high-end but doesn’t feel like a nightmare to manage.

    I build custom, strategic Squarespace sites that are easy for you to use and even easier for your customers to navigate. Clarity builds trust, and trust creates sales.

    The result: A professional online presence that works 24/7 to grow your business, without the backend headache.

  • For business owners who don’t have the time or energy to DIY their design.

    You’re busy running your business — let me handle the visuals. With ongoing support, you’ll get professional, on-brand graphics for social, print, or marketing needs each month, so your business always shows up polished and consistent.

    The result: More time for what you do best, less stress about design, and a brand that stays consistent everywhere.

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