Branding & websites for founders ready to grow from hidden gem to the name people can’t stop talking about.

From first launch to long-overdue rebrand, I proudly work with women & queer-owned businesses in hospitality, wellness, and creative trades.

Design My Brand

5★ Google Rating

Let’s just say my clients are obsessed.

5+ Years as a Brand Strategist

Purpose-driven & people-first.

Based in Toronto, ON

Working with feel-good brands worldwide.

Queer Woman Owned

Don’t worry, you belong here. 🌈

You’re in the right place, if…

You've got more eyes on your business. People rave about your work and the way you make them feel. But, right now…

→ It’s obvious your starter brand hasn't "leveled up" with you. You’ve got a logo and colour palette, but no full system that translates across your website, socials, or proposal decks.

→ You're the one patching it all together. And every time you see your competitor's feed that looks effortlessly cohesive and professional, it's hard not to feel a little smaller next to them.

→ You've told yourself you’ll fix your brand when it’s the right time, but that was like, 3 years ago.

If the quality of your work isn't showing, here’s what it’s costing you:

→ The high-ticket client who looked you up, saw the scrappy website, and felt safer to book with your competitor.

→ The post that finally takes off, sending a wave of new eyes to a profile and website that make them wonder if you're legit (and hesitate big-time when they see the price).

→ The confidence to say yes to bigger things. To launch the new offer. To open the second location. To feel proud that your brand reflects the purpose behind your work.

The good news is: I’m here to help you.

You bring the heart of your business. I'll take care of the design.

(HOW YOU SHOW UP EVERYWHERE)

Custom Brand Identity

A brand people recognize at a glance and remember long after the first impression. It's built on your purpose & values, and backed by research into your competitors & audience, so the right clients feel it right away and happily pay premium prices.

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(YOUR ONLINE HOMEBASE)

Squarespace Website

A website that finally does your business justice. It's built using a strategic structure from my 5 years of brand strategy, so people trust you right away, and booking or buying feels like a no-brainer.

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For the services where we gather, grow, and belong.

Including but not limited to…

Hospitality

  • Bakeries & Cafés

  • Restaurants & Bars

  • Craft Breweries

  • Wineries

  • Personal Chefs

  • Boutique Hotels & Inns

Health & Wellness

  • Gyms & Fitness Studios

  • Physiotherapists

  • Massage Therapists

  • Therapists & Counsellors

  • Personal Development Coaches

  • Spas

Creativity

  • Artisanal Makers

  • Photographers

  • Interior Designers

  • Landscapers

  • Florists

  • Artists & Authors

  • Content Creators

Culture

  • Community Clubs & Initiatives

  • Independent Bookstores

  • Sustainable Fashion Brands

  • Art Galleries & Exhibition Spaces

  • LGBTQIA+ Organizations

Browse Recent Work

  • "Working with Steph was EXACTLY what my business needed! I came to her overwhelmed and lost and she reached into my literal brain and organized it all. Her process is thorough and sincere and was so affective she was conjuring up imagery and ideas I had idealized in my imagination, but hadn't shared out right. I fully intend on continuing to work with her through this business journey!"

    — Taylor McPhaden

    Let's Work Together

  • "Steph is an absolute legend and crazy talented! She took my insane idea brain dump and turned it into the most amazing branding package I could have asked for. I went back to her because I loved her work so much. I wouldn’t trust anyone else to do branding for me."

    — Chelsea Lynn G.

    Let's Work Together

  • "Beyond the creative talent, Steph is collaborative, professional, and genuinely invested in the people and businesses she works with. Highly recommend her services to anyone looking to elevate their brand with purpose and personality."

    — Tim VanDerWeide

    Let's Work Together

  • "Her ability to take the abstract discussion we had about my goals for the business and turn them into something that expresses those ideas in a simple format is absolutely amazing! Her process was very professional and organized, so I was never left wondering what the next step would be."

    — Matt Antonello

    Let's Work Together

  • "Stephanie did an incredible job with our clinic design. She was always prompt, and helpful every step of the way. Highly recommend for any website or branding work!"

    — Petar Grkinic

    Let's Work Together

  • "Steph was a pleasure to work with designing our companies branding package and website. Her communication was excellent and always quick. She was open-minded and flexible to our input as well."

    — Tim VanDerWeide

    Let's Work Together

  • "Steph was fantastic! Very timely, high quality and was very pleasant to work with. Can't wait for my next project with her!"

    — Christian Tam

    Let's Work Together

  • "Stephanie was professional, knowledgeable and highly communicative throughout the entire process. I am extremely pleased with the end result and look forward to working with her again!"

    — Frank Firmani

    Let's Work Together

  • "10 out of 5 🌟 for her all day long. I highy recommend her work and passion!

    — Thoshan Alweera

    Let's Work Together

Hey, I’m Steph — your creative partner.

I’m the founder of Steph Parker Designs, a side hustle born in 2021 that turned into my full-time dream job. I started out with zero marketing, just designing for anyone who asked (siblings, friends of friends, the roti shop down the street).

That eventually led to a corporate design career working with major brands like Hilton Hotels, The Keg, and Ruth’s Chris. It was an incredible learning experience, but it ultimately revealed my true values: I’d much rather support independent local services than big corporations.

That’s why I took the leap to run my own studio full-time. Now, I use everything I’ve learned to help women and queer-owned businesses skip the DIY struggle and build brands they’re proud to share.

Meet Your Designer

Every day, someone meets your business online. Let’s make sure it looks the part.

Reach out today and you could have clear direction to fix what’s not working and a designer taking this off your plate, instead of another month of Canva and "I'll get to it."

Get In Touch